Artemide and Mercedes-Benz are famous for the exclusivity of their design and the creation of icons. Two international leaders in their respective fi elds enter into partnership to design new synergies. The design of Artemide and Mercedes-Benz has been traditionally human centered, focused on human beings, their experience and interaction. Through high manufacturing quality and a great innovative vision the design, founded on ethical and sustainable values, is capable to shape beautiful enduring products. An impressive and unexpected outcome embodies the light competence of Artemide combined with the distinctive trait of Mercedes-Benz Style on forms and material.